ANALYTICS is a no-go. BODY_END already fulfills this purpose and is documented as such in conf.py and this new setting adds no advantages over that.

It recommend placing the snippet at the end of the section for best performance. BODY_END places the snippet at the end of the body section. See https://support.google.com/analytics/answer/1008080?hl=en#GA

Directly from Google:

One of the main advantages of the asynchronous snippet is that you can position it at the top of the HTML document. This increases the likelihood that the tracking beacon will be sent before the user leaves the page. It is customary to place JavaScript code in the head section, and we recommend placing the snippet at the bottom of the section for best performance.

@matuu then you can add it in EXTRA_HEAD_DATA :-)

Ok, I like that. I'll fix it