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295215d · Sep 10, 2021

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Amazon Marketplace Best Sellers Identification

Description

Dataset of publicly available info on ecommerce sellers in the Garden category in the Amazon marketplace.

Objective

To sanitize and analyze the data to profile the sellers present, and develop selection criteria to identify the best or most promising sellers in this dataset, in order to reach out to them.

Data Description

Columns Description
Date Added Date when seller was added
category Category of seller
sellerlink
sellerlink-url
sellerstorefront-url
sellerproductcount Number of listed products on Amazon
sellerratings Rating percentage based on the total rating provided
sellerdetails Seller contact information
seller business name Business Name
businessaddress Seller Business Address
Count of seller brands Count of products sell by seller
Max % of negative seller ratings - last 30 days Negative Rating percentage
Max % of negative seller ratings - last 90 days Negative Rating percentage
Max % of negative seller ratings - last 12 months Negative Rating percentage
Hero Product 1 #ratings Total rating provided to the top selling product
Hero Product 2 #ratings Total rating provided to the second top selling product
Sample brand name Brand Name
Sample Brand URL Brand URL

Data Preparation

  • sellerproductcount - gives you the count of products in the form '1-16 of over 100,000 results' , parse out the product count 100,000 .
  • sellerratings - Parse the % and count of positive ratings (e.g. 88% positive in the last 12 months (118 ratings))
  • sellerdetails - Parse out phone numbers, and email IDs of merchants, where available
  • businessaddress - To get the business locations of the sellers. Parse them to identify if a seller is registered in the US , Germany (DE), or China (CN). Not considering Chinese sellers at this point, so you excluded those sellers from analysis.
  • Hero Product 1 #ratings and Hero Product 2 #ratings - these 2 columns provides the number of ratings of the 2 'hero products' or best selling products of this seller.